How To Succeed As A Trainer In A Recession!


Every trainer should be excited to train at this time in the world, and fishing for clients right now is easier than ever... Here are ideas to mix up your training protocol and get old and new clients motivated. Try them out now!

Motivation is the key that separates the good trainers from the bad trainers. Think about it, when someone comes to see you as a trainer, they usually need two primary things;
  • They need motivation to get off their butts, and come to a gym and train on a regular basis.
  • They need your direction and knowledge to make getting fit safe and effective. What a great job, because you are truly saving lives and changing the world. You have to think outside of the box in a recession to attract and keep clients.
Do You Make An Impact?
Step back, take a look at yourself, do you make an impact on your client's lives in a positive manner? Do you motivate them everyday? Do you ooze so much passion and positive energy that your clients just swell with it at work and home and force others to call you to get more? That is what people need and want.

Do You Make An Impact On Your Client's Lives?
Maybe you need to get more focused. Get your own act together and become a little more passionate and compulsive about fitness. Keep balance with your family and faith and show others how to work and succeed at everyday life.

Are you making others smile and laugh? Are you making them look at the tough questions about their life choices and then taking a step in the right direction to make a difference?

Training professional athletes is often a strange brew of characters. Some are just waiting to be educated and lead, but most are only willing to follow if you prove that you have the knowledge and the ability.

It is easy to play follow the leader, they watch and then do, but many of your clients are not at that level, so be positive and supportive and make a difference in their lives, but then put it back on them, since they are making all the right choices to succeed. That way if they do fail, it is because of their choices and behavior, not your program and lack of leadership.

Every trainer should be excited to train people at this time in the world. The world is out of control with weight problems and fishing for clients right now is easier than ever before.

Different Flavors Of Motivation
Motivation comes in many flavors and different folks respond in different ways. Different people need various forms of motivation and figuring out who, what, when, where, how and why is the art form of being the best trainer for any particular client. Diversity in training is the key for most clients.

We all get bored with the same day-to-day routines in our lives. So mix it up. The following are ideas of how to mix up your training protocol. It is only a suggestion and a guideline for making a change.

-> Training Outside:
Getting your clients to step outside is a great way to mix up the training. Don't be intimidated by the idea of doing things outside of the gym, it can offer a terrific change of pace and will likely mark you as a special trainer in a sea of boring rep jockeys. A change of location is exactly what most folks need to spark a romance, job, or their own training.

Mark off areas in your parking lot and if it is busy, then find a field, park, or other large area to make a paracourse. Have some simple objectives and remember that having clients work in teams against each other instantly raises the bar of motivation.

Make a small area that involves some simple objectives like twenty jumping jacks, then have the client run/jog/walk for 2 minutes or some set distance, then immediately have them carry a spare tire out of your trunk or some other object, like a medicine ball.

They should have to move quickly around objects and parked cars are not a good idea, since they can move without warning. Stage the exercise so it becomes a competition against the clock or other competitors.

-> Surprise Gifts:
Offer new items that are fun and interesting, like pushing a car as a group, or pulling a car over a set distance. Have some logical surprise gift for the winner, like free training for a week. Let them know that the event is in a series of days and this will provide lots of motivation for them not to miss during the week.

In this tough economy you need to make training a lot more interesting and think outside of the box.

-> Capture The Flag:
You would be surprised how much fun it is to play a simple game of capture the flag using squirt guns. Place six flags of each teams color and have about four players running from area to area. If they get squirted they have immediately sit down to perform 30 sit ups before they can move again. The option of the game is to have fun and this is a great thing to do with other trainers.


-> Cold Weather Fun:
Imagine the problems with cold weather and the difficulty in getting clients to show up. A simple remedy is to offer a special prize for clients who don't miss.

During a snow fall have clients work as fast as they can by rolling up snow to make a snowman in only a few minutes. Put on a gym t-shirt and you will see the amount of publicity you get from the local traffic. Make up some targets and have clients see who can make up the most snowballs and knock down all the targets.

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